“With that feature, it leaves us wanting for more, and that’s a huge incentive to come back daily,” Ghose said. There is no backlog of games to binge on - a sole daily puzzle forces, or creates, the opportunity for a communal experience. There are several reasons why it’s gone viral - it’s simple, it’s free, it’s easy to find, and it’s shareable, said Anindya Ghose, the Heinz Riehl Chair Professor of Business at New York University. According to The Conversation, Wordle has 3 million players around the world. With each turn, the game reveals either which of the letters you guessed are in the correct position, in the word but in the wrong spot, or not in the word at all.

You’ve likely encountered the gray, green and yellow boxes of Wordle, the web-based word game, all over your Twitter feed and Facebook timeline from players eager to show off their scores.įor the uninitiated, Wordle is a game where you have six tries to guess a five-letter word.

has announced that it’s acquired Wordle for an amount “in the low seven figures.” The Times said that the game will “initially remain free to new and existing players.”

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